Congratulations! You’ve decided to follow through on that business idea that has been bubbling away in your mind for months – and you are ready to go ahead and start a business! You’ll need a logo, some business cards and a website – you’d better go and chat to a graphic designer or marketing agency.
Wait! Before you start take a long hard look at what your brand is going to look like.
Getting your brand right starts with understanding who you are and what you have to offer, as well as an understanding of your customers and the market for your products and services.
Creating an Influential Brand guides you step-by-step through the process of understanding the foundations of a strong brand, so you’ll be prepared when go ahead and visit a graphic designer.