Dallas McMillan – Digital Strategist
Influential – the Digital Agency for Professionals – was born out of frustration
In 2004 I’d just become a large veterinary practice group. We had 3 clinics and employed 20 staff.
I knew we needed to use the web to grow our practice, but it was hard to find someone who we could trust to run our online marketing.
Website designers didn’t seem to really understand our business, and marketing agencies didn’t get the web. I decided I’d learn about websites, marketing & social media myself so we could grow our business using the web.
Once I get started on something, I don’t like stopping until I’ve mastered it. Over the next decade, I learnt how to build websites, dominate the front page of Google, and use social media and marketing campaigns to attract clients and grow my business.
This turned out to be a lot harder than I expected – there was a lot of new technology to learn (which was changing all the time), but to make matters worse, people were changing too!
They were using search and social media more than ever, and increasingly using their mobile phones and tablets to search for, choose and buy products and services.
Most of the information available on online marketing was aimed at other business types, like retail, information products and hospitality, and didn’t translate well to professional firms. Now I understood why most website designers and marketers didn’t understand our business properly.
Eventually I realised that marketing a professional practice was almost a full-time job. I needed a truly professional digital agency to market my clinics.
One of the big problems I was seeing with my existing clients was they’d often had a website built by one person, and had some graphic design done somewhere else, and had some social media marketing being done by yet another provider. You can imagine what sort of mess this can make of your brand, your message and your strategy.
I would need to bring together great designers, coders, writers, editors and strategists into one team. And they would need to really understand professional practices and be able to create real business outcomes – like more clients and more sales.
I’d already been doing marketing and website design for other businesses for years, but I realised that professional services firms had unique needs and challenges that I’d already solved – and that were being poorly met by mainstream web design and marketing agencies.
Eventually I retired from veterinary practice and sold my clinics to focus full-time on building a digital agency focussed on the needs of professionals who want to position themselves as leaders in their industry.
The result:
Emails per Week
Cups of Coffee
Team Members
Percent Enthusiasm
Our websites are beautiful, easy to use, & work great on mobile phones and tablets.
Learn how we help professionals online market leaders in their field.
