Search Engine Optimisation, or SEO is the art and science of creating, organisation and managing website content so that it is easy for search engines like Google to find, understand, classify and deliver in search results.

The technical details of SEO are extremely dry and boring to all but hardened tech nerds, but the basics are simple and interesting, and worth udnerstanding so that you can make sense of how to write and organise content in a way that helps Google to assist you to market your business.